Is it just me or am I missing something in the link between SKY ONEs new reality music show to rival X-Factor “Must Be The Music”.
I don’t mean the link between the shows, I’m talking about the premise of this show and the judges hired to front it.
Must Be The Music is a show that is supposedly going to give £100,000 cash to the winning act so they can further their career independently. Yes these are all independent musicians. Being Indie is about embracing what isn’t the norm and doing it your own way. In all cases to be really indie you weather the storm, crawl through the mire dragging yourself along by your fingernails and constantly operate on a knife edge of bankruptcy.
Even when you somehow finally break through so people recongnise you and you become popular nationally and sell thousands of copies of your music and have your songs played on radio and videos on TV you’re still indie because you’re fully in charge of your own destiny. If you wake up one day and think “Sod this, I can’t be bothered anymore” you can stop there and then – no contracts, no record labels panting down your necks. Success or fail? It’s in your hands. That’s Indie.
So with this in mind why have they enlisted Jamie Cullum, Dizzee Rascal and Sharleen Spiterri to judge these indie acts? Despite what you might read or wiki about these artists they would never have attained their success without the pop machine working hard behind them. Yes Jamie may have spent £40 producing his first album, but that doesn’t make him indie and doesn’t make him worthy of juding the acts. His big break came after he played on the Michael Parkinson show…. well how the hell do you think he got on that show? It wasn’t banging on doors I can tell you. It was well connected people who most of us are sadly denied access to.
A proper lineup for the judges would be Bill Drummond (KLF), Bernard Sumner (New Order) and…. well we need a girl in this line up to keep the balance but I can’t think of an industrious one from the past 20 years that might slot in – feel free to make suggestions below.
These judges have to be proper people who understand the potential that even a man playing the spoons can attain a number one with the right industry backing and machine behind him and that it’s not really about the music at all.
Must Be The Music? Pah! Must Be The Ratings.